Food & Drink

The Rise of Functional Foods: What Today’s Consumers Really Want on Their Plates

A few years ago, “healthy eating” basically meant choosing salad over fries or grabbing a smoothie instead of soda. But today’s consumers? They’ve leveled up. They don’t just want food that tastes good — they want food that does something. Welcome to the era of functional foods, where every bite is expected to boost energy, sharpen focus, support immunity, improve …

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