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When people talk about “business growth,” they usually jump straight into the same old buzzwords — branding, social media, SEO, ads, and maybe a sprinkle of automation. All important, of course. But there are a bunch of growth strategies sitting quietly in the corner that most businesses barely look at… even though they can make a massive difference.
Here are 10 underrated growth tactics that rarely get the spotlight — but absolutely deserve it.
1. Fixing Your Onboarding Experience
Most businesses focus on getting customers in the door, but barely think about what happens after. A smooth, friendly onboarding experience increases retention and reduces buyer’s remorse.
Simple things help:
- A welcome email that feels personal
- Clear instructions or next steps
- A short “getting started” video
Small effort, big loyalty.
2. Turning Customer Support Into a Profit Center
Support is usually seen as a cost… until you realize it can boost sales. Fast replies, helpful solutions, and warm communication build trust — and trust leads to repeat purchases.
Happy customers don’t just buy again. They recommend you.
3. Asking Your Customers What They Actually Want
Shocking idea, right?
Instead of guessing:
- Run monthly polls
- Ask one simple email question: “What’s one thing we can improve?”
- Interview 3–5 customers monthly
You’ll get insights no analytics tool can give you.
4. Creating a Content Library Instead of Random Posts
Most businesses post content like they’re throwing spaghetti at a wall. A content library is different — it’s strategic, evergreen, and reusable.
Examples:
- FAQs
- “How-to” guides
- Product comparisons
- Case studies
It’s like compound interest for your content.
5. Optimizing for Lifetime Value, Not Just Quick Sales
Focusing only on first-time purchases is like fishing with a hole in your net.
Think long-term:
- Loyalty programs
- Upsells that actually help
- Bundles and subscriptions
A repeat customer is worth way more than a new one.
6. Building Micro-Communities
People want to belong somewhere. Smart brands create small, tight-knit groups like:
- Private Facebook groups
- WhatsApp circles
- Discord communities
- VIP customer clubs
These groups build trust and keep customers close — almost like friends.
7. Collaborating With Non-Competing Businesses
Partnerships are one of the fastest ways to grow — and most businesses never do them.
Examples:
- A gym partnering with a healthy meal prep service
- A clothing brand partnering with a photographer
- A café collaborating with local artists
Shared audience, shared value.
8. Experimenting With Pricing (Instead of Keeping It Static)
A small tweak in pricing can increase revenue without getting a single new customer.
Try:
- Tiered pricing
- Bundled offers
- Limited-time premium packages
Price is psychology — and psychology sells.
9. Creating Internal Systems That Reduce Chaos
A lot of businesses plateau not because of lack of customers… but because of internal mess.
Things that help:
- SOPs (standard operating procedures)
- Templates
- Automation for repetitive tasks
Less chaos = more growth.
10. Focusing on Customer Education
When customers understand your product deeply, they buy more confidently.
Ways to educate:
- Webinars
- Tutorials
- Demo videos
- Mini-courses
- Email lessons
The more they learn, the more they trust you.